ABOUT
For the Winter 2018 semester, my Meeting and Event Management class worked with a client of GVSU's Student Academic Success Center. The client wanted us to host the first Winter Major's Fair. Normally there is only one Major's Fair hosted in the Fall semester. Our client's hope was for students with undeclared majors to attend. By attending these students could be exposed to many of the majors GVSU has to offer or pick a parallel plan. The Winter Major's Fair was held on March 20, 2018, before students would register for upcoming classes. The client's goal was to get 225 students to attend. To help the client meet this goal we created a festival/fair-like environment for the event with the catch-phrase, "Pick a SWEET Major!" Our unique theming greatly contrasted with previous Major's Fairs. To explain each part of the event production the following tabs will cover an area of the event:
Table of context:
-
Click "more" to go to Marketing Plan, S.M.A.R.T. Objectives, or Theming.
-
Click any of the above underlined words to visit the corresponding page!
-
TEAM
Meeting & Event Mangement Class
My class! We spent the Winter 2018 semester planning this event. It was a great "real-life" experience and our student insight helped us deliver an event that was equally enjoyable and informative.
.
Jennifer
Caitlyn
Jennifer, a classmate who was elected the "event planner" role of the class. She oversaw all the sub-committees our class was divided into. She also was our official contact for developments affecting the event and kept all records.
Caitlyn, a classmate who was appointed the official liaison between our class, our client, GVSU majors departments, and our partner the Student Academic Success Center. This position was created at the request of the client.